The British Week held in Tokyo from 26 September 1969 was a successful example of official efforts to promote British exports to the growing Japanese market in the 1960s. This portrait details and assesses the impact of the event.

Ben Thorne's Preface to Biographical Portraits Volume III.

Ben Thorne was closely involved in efforts to persuade British exporters to look at opportunities in Japan, organised the 1969 British Week in Tokyo, and then formed the Tokyo Export Marketing Centre in 1973. Here he reflects on UK-Japan Commercial relations from 1968 to '79.